India plans to take on Alibaba, Amazon with home-grown e-commerce portal

  • 19:14 23 August 2019

India plans to take on Alibaba, Amazon with home-grown e-commerce portal

To reverse the current economic slowdown, India now plans to give a quantum push to its Micro, Small and Medium Enterprises, which now contribute about 29% of the country's exports, ONA reports citing Sputnik.

India's Minister for Micro, Small and Medium Enterprises Nitin Gadkari has announced, the government is working on an e-commerce platform to promote products manufactured by Medium and Small Scale Industries. 

Gadkari said the portal named "Bharatcraft" would give a platform to these industries to market and sell their products worldwide. He expressed hope that the portal would help Medium and Small Scale Industries leapfrog their export shares from the present 29 per cent to 40 per cent in the next 3-4 years.  

"The Bharatcraft portal, which will be on the lines of Alibaba and Amazon, will provide a platform for MSMEs to market and sell their products, and in turn boost the sector," Gadkari said at an event in Mumbai, India's economic capital.

The Minister, who is known for his radical ideas, said such an e-commerce initiative has vast potential to generate revenue worth $139 billion in another 2-3 years and contribute towards India's $5 Trillion economy.

The announcement comes in the wake of e-commerce behemoth Amazon, setting up its most significant campus in the world in the southern city of Hyderabad on Wednesday 21 August.